TY  - BOOK
AU  - Kumar, Arun
AU  - Meenakshi, N 
TI  - Marketing management
SN  - 9788125920625
U1  - 658.8 
PY  - 2006/// (2009 2nd reprint )
CY  - New Delhi
PB  - Vikas Publishing House
KW  - Marketing
KW  - Management
ER  -