TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Pandit, Ajay
AU  - Gremler, Dwayne D. 
TI  - services marketing: integrating customer focus across the firm
SN  - 9780070660076
U1  - 658.804 
CY  - Tata McGraw Hill Education
PB  - 2009
KW  - Service industries
KW  - Marketing
ER  -