TY  - BOOK
AU  - Wright, John S.
AU  - Warner, Daniel
AU  - Winter, Willis
AU  - Zeigler, Sherilyn K.
TI  - Advertising
U1  - 659.1315 
PY  - 1977///
CY  - New Delhi
PB  - Tata McGraw-Hill 
KW  - Advertising
ER  -