TY  - BOOK
AU  - Ramaswamy,V.S.
AU  - Namakumari, S.
TI  - Marketing management: global perspective indian context
SN  - 9780230637290
U1  - 658.5 
PY  - 2009///
CY  - New Delhi
PB  - Macmillan Publishers
KW  - Marketing--Management
N1  - Online book is 5th ed
ER  -