TY  - BOOK
AU  - Kotler, Philip
AU  - Keller. Kevin Lane 
TI  - Marketing management
SN  - 9789332557185
U1  - 658.8  
PY  - 2016/// (2018 4th impression)
CY  - Noida (U. P.),  India
PB  - Pearson India Eucation Services
KW  - Marketing
KW  - Management
ER  -