TY  - BOOK
AU  - McQuail, Denis
TI  - McQuail's mass communication theory
SN  - 9788132105794
U1  - 302.2301 
PY  - 2010///
CY  - Los Angeles ; New Delhi
PB  - Sage Publications India
KW  - Mass media
KW  - Communication
KW  - Philosophy
ER  -