TY  - BOOK
AU  - Gupta, S. L.
TI  - Brand management : text & cases (an Indian perspective)
SN  - 9789351428817
U1  - 658.827  
PY  - 2007/// (2016 reprint)
CY  - Mumbai ; Kolkata
PB  - Himalaya Publishing House
KW  - Brand name products
KW  - Management
ER  -