TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management : analysis, planning, implentation and control
SN  - 8120311787
U1  - 658.8  
PY  - 1997/// (1999)
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Marketing
KW  - Management
N1  - Online book is 4th ed
ER  -