TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong,  Gary 
TI  - Principles of marketing
SN  - 8123014905
U1  - 658.8  
PY  - 1999///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Marketing
KW  - Management
N1  - Online book is 12th ed
ER  -