TY  - BOOK
AU  - Kobs, Jim
TI  - Profitable direct marketing: how to start, improve or expand any direct marketing operation ... plus 11 detailet case studles of prominent direct marketing companies
SN  - 0844230375
U1  - 658.84 
PY  - 1988///
CY  - U. S. A. 
PB  - NTC Business Books
KW  - United States
KW  - Direct marketing
ER  -