TY  - BOOK
AU  - Nath, Dhruv
TI  - The Nuts and bolts of CRM: customer relationship management
SN  - 0070499640
U1  - 658.812 
PY  - 2005/// (2006 1st imprint)
CY  - New Delhi
PB  - Tata mcGraw-Hill 
KW  - Customer relations
ER  -