TY  - BOOK
AU  - Datta, Prosenjit
ED  - Businessworld 
TI  - The Marketing whitebook 2010-2011: one-stop guide for marketers
SN  - 9788190845236
U1  - 381.095405 
PY  - 2010///
CY  - New Delhi
PB  - Businessworld 
KW  - Marketing
ER  -