TY  - BOOK
AU  - Nair, Suja R.
TI  - Consumer behaviour in Indian perspective: text and cases
SN  - 9789350974995
U1  - 658.834 
PY  - 2010/// (2017 edition)
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Marketing research
KW  - India
KW  - Consumer behavior
ER  -