TY  - BOOK
AU  - Schiffman, Leon G. 
AU  - Kanuk, Leslie lazar
AU  - Wisenblit, Joseph
AU  - Kumar, S. Ramesh
TI  - Consumer behavior
SN  - 9789332555099
U1  - 658.8342  
PY  - 2016///
CY  - Noida, India
PB  - Pearson Education in South Asia
KW  - Marketing
KW  - Consumer behavior
N1  - Online book is 12th ed
ER  -