TY  - BOOK
AU  - Czinkota, Michael R.
AU  - Kotabe, Masaaki 
TI  - Marketing management
SN  - 9788131501177
U1  - 658.8  
PY  - 1998///
CY  - Australia
PB  - Cengage Learning
KW  - Marketing
KW  - Management
ER  -