TY  - BOOK
AU  - Raju, M S 
AU  -  Xardel, Dominique
AU  - Agrawal, Mohan Lal 
AU  - Keegan, Warren J. ; Foreword
TI  - Consumer behavior: concepts, applications and cases
SN  - 9788125915324
U1  - 658.8342  
PY  - 2004/// (2014 reprint)
CY  - Noida, India
PB  - Vikas
KW  - Marketing
KW  - Consumer behavior
ER  -