TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing management
SN  - 9789332557185
U1  - 658.8  
PY  - 2016///
CY  - Noida (U. P.), India
PB  - Pearson India Eucation Services 
KW  - Marketing
KW  - Management
N1  - Online book is 4th ed
ER  -