TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary 
TI  - Principles of marketing 
SN  - 9788120332928
U1  - 658.8  
PY  - 2008///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Marketing
KW  - Management
ER  -