TY  - BOOK
AU  - Dess, Gregory G.
AU  - Lumpkin, G. T. 
AU  - Eisner, Alan B.
TI  - Strategic management: text and cases
SN  - 9780070677401
U1  - 658.4012 
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill Education
KW  - Strategic planning
ER  -