TY  - BOOK
AU  - Kazmi, S H H
AU  - Batra, Satish K
TI  - Advertising and sales promotion
SN  - 9788174466396
U1  - 659.1315 
PY  - 2008/// (reprint 2009)
CY  - New Delhi
PB  - Excel Books
KW  - Sales management
KW  - Marketing channels
ER  -