TY  - BOOK
AU  - Sengupta, Subroto
TI  - Brand positioning: strategies for competitive advantage
SN  - 9780070651593
U1  - 658.827 
PY  - 2005/// (9th reprint 2010)
CY  - New Delhi
PB  - Tata McGraw Hill Education
KW  - Product management
KW  - Marketing
ER  -