Consumer behavior : concepts and application / David L. Loudon, Albert J. Della Bitta
By: Loudon, David L.
Contributor(s): Bitta, Albert J. Della.
Material type: TextPublisher: New Delhi : tata McGraw-Hill Publishing, c 1993 (4th reprint 2008).Edition: 4th ed.,Ttata McGraw-Hill ed.Description: xxiii,[]788p. ill.ISBN: 9780070473812; 0070473811.Subject(s): Consumer behaviorDDC classification: 658.8342Item type | Current library | Collection | Shelving location | Call number | URL | Status | Date due | Barcode |
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Books | BRAINWARE UNIVERSITY LIBRARY | MBA | PG | 658.8342 LOU'N93 (Browse shelf (Opens below)) | Available | PG/4601 | ||
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