Services marketing : text and cases / Vinnie Jauhari, Kirti Dutta
By: Jauhari, Vinnie.
Contributor(s): Dutta, Kirti.
Material type:
TextPublisher: New Delhi : Oxford University Press, 2017.Edition: 2nd ed.Description: p.xx, 578 [2] plat.ISBN: 19456516X.Subject(s): Service industries -- MarketingDDC classification: 658.804
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BRAINWARE UNIVERSITY LIBRARY | BBA | UG | 658.804 JAU'P17 (Browse shelf (Opens below)) | Not for loan | UG/14168 |
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| 658.804 GUP'07 Services marketing | 658.804 GUP'07 Services marketing | 658.804 GUP'07 Services marketing | 658.804 JAU'P17 Services marketing | 658.804 JHA'P17 Services marketing | 658.804 ROY'P15 Marketing of services | 658.804 ROY'P15 Marketing of services |
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