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Marketing management : global perspective indian context / V.S. Ramaswamy; S. Namakumari

By: Ramaswamy, V.S.
Contributor(s): Namakumari, S.
Material type: TextTextPublisher: New Delhi : Macmillan Publishers, c2009.Edition: 4th ed (Ann. no. UG/12857 is 6th ed.).Description: xxxix,872p.ISBN: 9780230637290.Subject(s): Marketing--ManagementDDC classification: 658.5
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MBA Central Library UG 658.5 RAM'P09 (Browse shelf (Opens below)) Not for loan UG/12857
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658.5 JHA'P09 Production Operations management 658.5 JHA'P09 Production Operations management 658.5 JHA'P09 Production Operations management 658.5 RAM'P09 Marketing management 658.5 RAM'P09 Marketing management 658.5 RAM'P09 Marketing management 658.5 RAM'P09 Marketing management

Online book is 5th ed.

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