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Marketing research : an applied orientation / Naresh K. Malhotra; Satyabhusan Dash

By: Malhotra, Naresh K.
Contributor(s): Dash, Satyabhusan.
Material type: TextTextPublisher: New Delhi : Pearson, c2011.Edition: 6th ed.Description: xxviii,948p.ISBN: 9788131731819.Subject(s): Marketing researchDDC classification: 658.83
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