Global Marketing / Warren J. Keegan, Mark C. Green
By: Keegan, Warren J.
Contributor(s): Green, Mark C.
Material type:
TextPublisher: New Jersey : Perentice Hall , c2008.Edition: 5th ed.Description: xxiv, 643 []p. plat.ISBN: 9780131754348; 0131754343.Subject(s): Export marketing | International trade | Export marketing -- Management | ExportsDDC classification: 658.84
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BRAINWARE UNIVERSITY LIBRARY | MBA | PG | 658.84 KEE'P08 (Browse shelf (Opens below)) | Link to resource | Not for loan | PG/2873 |
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| 658.8342 SOL'P11 Consumer behavior | 658.8342 SOL'P11 Consumer behavior | 658.8342 WIL'N86 Consumer behavior | 658.84 KEE'P08 Global Marketing | 658.84 KOB'N88 Profitable direct marketing | 658.84 PAN'P14 E-commerce and mobile commerce technologies | 658.84 PAN'P14 E-commerce and mobile commerce technologies |
Online book is 7th ed.
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