Marketing management : analysis, planning implementation and control / Philip Kotler
By: Kotler, Philip.
Material type:
TextPublisher: New Delhi : Prentice Hall of India, c1994.Edition: 8th ed.Description: xxix [1], 801p. col. table.ISBN: 8120308778.Subject(s): Marketing -- ManagementDDC classification: 658.8
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BRAINWARE UNIVERSITY LIBRARY | MBA | PG | 658.8 KOT'N94 (Browse shelf (Opens below)) | Link to resource | Not for loan | PG/2877 |
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| 658.8 KEE'P11 Global marketing management | 658.8 KEE'P11 Global marketing management | 658.8 KOT'N76 Marketing management | 658.8 KOT'N94 Marketing management | 658.8 KOT'N97 Marketing management | 658.8 KOT'N99 Principles of marketing | 658.8 KOT'P08 Principles of marketing |
Online book is 4th ed.
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