Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk , S. Ramesh Kumar ; in collaboration with Joseph Wisenblit,
By: Schiffman, Leon G.
Contributor(s): Kanuk, Leslie lazar | Wisenblit, Joseph | Kumar, S. Ramesh.
Material type:
TextPublisher: Noida, India : Pearson Education in South Asia, c2016.Edition: 4th col ed., 11th ed.Description: xxvii [2],508p. col. ill., chart.ISBN: 9789332555099.Subject(s): Marketing | Consumer behaviorDDC classification: 658.8342
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Online book is 12th ed.
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