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CAT'P08 PG/2057 UG/13347 UG/13370 Cateora, Philip R. International marketing / Philip R. Cateora, John L. Graham, Prashant Salwan. – 13th ed., Tata McGraw-Hill ed., special Indian ed. – New Delhi : Tata McGraw-Hill Publishing, c2007 (4th reprint 2009). xxxi, 888p. : ill. ISBN9780070666993 : ISBN0070666997 : Rs.515/- . Marketing research . Graham, John L. . Salwan, Prashant |
