THO'P08 PG/5984 PG/5985 PG/5986 Thompson, Arthur A. Crafting and executing strategy : the quest for competitive advantage concepts and cases / Arthur A. Thompson ... [et al.]. – 16th ed. – New Delhi : Tata McGraw Hill Education, 2010 xxxix, 499 []p ISBN9780070146723 : ISBN0070146721 : Rs. . Executing strategy |