ZIK'P07 PG/1540 PG/1541 PG/4604 PG/4605 PG/4606 Zikmund, William Marketing research / William Zikmund, Barry J. Babin. – Indian ed. – Australia : Cengage Learning, c2007 (4th Indian reprint 2010). 632p. : ill., Chart ISBN9788131505656 : ISBN8131505650 : Rs. . Marketing research . Babin, Barry J. |