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658.83
ZIK'P07



PG/1540
PG/1541
PG/4604
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Zikmund, William
Marketing research / William Zikmund, Barry J. Babin. – Indian ed. – Australia : Cengage Learning, c2007 (4th Indian reprint 2010).
632p. : ill., Chart
ISBN9788131505656 : ISBN8131505650 : Rs.
. Marketing research . Babin, Barry J.