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KUM'P16 UG/14372 UG/14373 UG/14374 Kumar, Arun Marketing management / Arun Kumar, N Meenakshi. – 3rd ed. – New Delhi : Vikas Publishing House, 2016 (2019 1st reprint) xxii, 668 [2]p. : ill. ISBN978932598246406 : Rs.599/- . Marketing – Management. . Meenakshi, N |
