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KUM'P06 PG/3962 PG/3963 PG/3964 PG/3965 PG/3966 Kumar, Arun Marketing management / Arun Kumar, N Meenakshi. – New Delhi : Vikas Publishing House, 2006 (2009 2nd reprint ) xxiii, 864p. ISBN9788125920625 : Rs.450/- . Marketing – Management. . Meenakshi, N |
