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KOT'P16 UG/11763 UG/11764 UG/11765 Kotler, Philip Marketing management / Philip Kotler, Kevin Lane Keller. – 15th ed. – Noida (U. P.), India : Pearson India Eucation Services, c2016 (2018 4th impression) xxvi, 756p.+ : col. ill. + 1 copy marketing management, Indian cases ISBN9789332557185 : Rs.1049/- . Marketing – Management. . Keller. Kevin Lane |
