opac header



658.84
KOB'N88



PG/2894

Kobs, Jim
Profitable direct marketing : how to start, improve or expand any direct marketing operation ... plus 11 detailet case studles of prominent direct marketing companies. / Jim Kobs. – U. S. A. : NTC Business Books, 1988
xv, 312p. : ill., plat
ISBN0844230375 : Rs.
. United States . Direct marketing