KOB'N88 PG/2894 Kobs, Jim Profitable direct marketing : how to start, improve or expand any direct marketing operation ... plus 11 detailet case studles of prominent direct marketing companies. / Jim Kobs. – U. S. A. : NTC Business Books, 1988 xv, 312p. : ill., plat ISBN0844230375 : Rs. . United States . Direct marketing |