opac header



658.8342
BLA'P06



PG/2622
PG/2623

Blackwell, Roger D.
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. – Indian ed. – Andover ; New Delhi : Cengage Learning, c2006
784p. : ill., chart, plat
ISBN9788131505243 : ISBN8131505243 : Rs.485/-
. Marketing . Consumer behavior . Miniard, Paul W. . Engel, James F.