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KOT'P16 UG/3267 UG/3268 UG/3269 UG/3270 UG/3271 Kotler, Philip Marketing management / Philip Kotler, Kevin Lane Keller. – 15th ed. – Noida (U. P.), India : Pearson India Eucation Services , c2016. xxvi, 756p.+ : col. ill. Online book is 4th ed. ISBN9789332557185 : Rs.959/- . Marketing – Management. . Keller, Kevin Lane |
